Over the past 9 years I have led the effort to re-build the Capital Metro brand experience and re-tool almost every customer touchpoint in the agency. I wrote our style guide of brand standards, established a process for fleet branding, and devised a new photography strategy for all marketing and promotions. I currently manage a 7-person creative team covering design, copywriting, multimedia production and project management. These samples represent just a small handful of projects and campaigns I've worked on. 
Award-winning safety campaign (photo by Rudy Arocha)
Award-winning safety campaign (photo by Rudy Arocha)
2019 Pride Bus (photo by Weston Carls)
2019 Pride Bus (photo by Weston Carls)
Scale Gillig 40ft bus art (sample of full fleet library)
Scale Gillig 40ft bus art (sample of full fleet library)
Art Deco-inspired poster art
Art Deco-inspired poster art
"Every 15" campaign (photo by Brio Yiapan)
"Every 15" campaign (photo by Brio Yiapan)
Project Connect map
Project Connect map
120-page Style Guide of Brand Standards
120-page Style Guide of Brand Standards
Route brochures
Route brochures
Facility signage spec sheet (sample of full library)
Facility signage spec sheet (sample of full library)
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