Founded by local comics fan Javier Salas, Mexamericon is Austin's first Latino-themed comics convention. I created the original logo, name, and branding for the event, which launched in 2018 to immediate success. Artists, writers, animators and fans from around the country have made it a stop on their comic con calendar. The marketing campaign includes print, digital, video, music and a new virtual experience for 2020. Photography below by Mari Hernandez